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Hi! I'm Jennifer Long,
SEW A STORY DESIGNER & FOUNDER
I am a Riley Blake Designs fabric designer, professional modern rag doll designer, quilt & doll pattern writer, machine embroidery digitizer, and online educator.
I am passionate about teaching all things fabric, creativity, and how to take your project makes to the next level of connection through Purposeful Play!
I am honored and excited to bring makers together in a supportive and nurturing community. I can't wait to see what you create!
I WAS ONCE WHERE YOU ARE RIGHT NOW...
balancing busy days, wanting to create meaningful memories, and feeling unsure where to start. That’s when I decided to approach crafting differently, and everything changed...
AND NOW I WANT TO HELP YOU DO THE SAME...
Pattern Club
Membership
We inspire you every month - to create for fun!

Quilt & Craft Pattern EVERY MONTH!

NEW Featured Monthly Video Tutorial

Downloadable Templates & Labels

Exclusive Project Add-Ons

Monthly Newsletter: Sneak Peeks & News

NEW Private, Exclusive Facebook Community

Special Discounts and Coupons

Parenting & Play Guides

Business Connections information and more!
Here’s how the program breaks down...
QUILT PATTERN
Create a Quilt Every Month
Fresh, playful designs to create quilts filled with love and meaning.
- Patterns designed to fit into busy schedules with manageable steps.
- Themes that spark connection and joy for you and your family.
- Inspiring ideas that turn your quilt into a story worth sharing


CRAFT PATTERN
Sew a Fabric Craft Every Month
Quick, creative projects that bring joy to your days.
- Perfect for gifting or adding a personal touch to your space.
- Fast and fun—complete in an afternoon or over a weekend.
- Patterns that inspire creativity without the overwhelm.
Videos
Creative Workshop Videos
Build confidence and joy in every project with clear, supportive resources.
- Clear demonstrations that make even the trickiest techniques simple and fun!
- Tips, inspiration and educational insights to elevate your skills with ease.
- Inspiring guidance that helps you enjoy the process as much as the result.


SUPPORT
Community Inspiration
Exclusive Sew-Alongs and Quilt-Alongs that make crafting even more exciting.
- A space to connect with other makers and share progress.
- Weekly goals to keep you motivated and on track.
- Creative energy that fuels your passion and sparks new ideas.
INSPIRATION
Family Connection
Guides and activities to bring loved ones into your crafting world.
- Ideas for making projects together with your kids or family.
- Patterns designed with thoughtful touches for family bonding.
- Crafting as a way to create cherished memories that last.

READY TO SEAL THE DEAL?
Pick your payment option
No Risk, Cancel Anytime!
We want you to feel completely confident in joining the Pattern Club! While we don’t offer refunds due to the digital nature of our resources, you’re free to cancel your membership anytime—no hassle, no questions asked. Dive in, explore, and create with us at your own pace. We can’t wait to see what you’ll make!
Your membership renews automatically. You can cancel anytime from your billing settings in your profile. For additional help, please contact us at [email protected]